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Using the company's organizational culture strategically to achieve competitiveness is an important step towards standing out in the market and obtaining good results.
It represents a relevant aspect in the positioning of your business, so it deserves attention.
To succeed with this strategy, you need to understand the types of organizational culture, what it is and how to strengthen it in your company. That's what we're going to explain throughout this text.
So read on and check out the best practices for an effective organizational culture!
What is organizational culture?
A company's organizational culture represents its set of values, beliefs and behaviours. It emerges through interaction between all the people who are part of the business.
It is an important part of teamwork, decision-making and relations with external audiences.
It is therefore essential to be careful with this concept.
Understand the importance of organizational culture
Organizational culture plays a major role in a company's success, as it is a fundamental factor in the smooth running of day-to-day work. It also affects the company's climate.
For example, without a good organizational culture, it is possible to have a working environment heavy, hindering the performance of activities and the productivity of the workers.
This concept is essential for generating unity and getting the team to work together for the good of the company, boosting results.
5 characteristics of a good organizational culture
Now that you understand what the term organizational culture is, how about finding out which characteristics signal that this concept is strong in a business? Here are the main ones:
- Innovative and encourages the emergence of new strategies;
- Ensures the motivation of employees in everyday work;
- It makes the company more competitive in its niche;
- Understands mistakes as part of learning;
- Give due importance to the people who are part of the organization.
Finally, it is crucial to observe these characteristics in order to build a strong organizational culture that generates competitive advantages for the business.
Know the difference between organizational culture and organizational climate
Organizational culture is linked to the company's values, beliefs and norms, which must be adopted by everyone in the company.
The organizational climate is related to the work environment as it is perceived by the employees. employees. It involves psychological aspects of the company's climate and is influenced by the organizational culture.
Learn about the 4 types of organizational culture
There are four types of organizational culture that you should know about. Understanding them can help you implement the right one in your company. They are:
- People culture - emphasizes the well-being of professionals, putting them first;
- Power culture - focuses on centralization, with decisions being made by the owner;
- Culture of tasks - determining professionals to carry out tasks in a specific way, focusing on problems and ways of solving them;
- Role culture - is determined with an emphasis on duties performed within the company, with well-defined hierarchical levels.
Are conservative cultures and adaptive cultures the same thing?
The answer is no. There are differences between these concepts. The conservative culture values what it considers traditional and is more resistant to new ideas and change.
Adaptive culture, on the other hand, is more open to changes that can improve organizational aspects. In this way, it values good ideas and takes advantage of opportunities to improve the cultural aspects of the company.
7 steps to implement and strengthen a good organizational culture
There are a few essential steps to implementing a strong organizational culture.
Below, we've highlighted the most important ones for you to focus your energy on:
- Involve senior management;
- Make a map to understand the situation;
- Establish the mission and values of the company;
- Invest in valuing people;
- Promote diversity and inclusion;
- Have good communication skills;
- Invest in endomarketing.
How organizational culture impacts leadership
Organizational culture has many impacts on the role and development of a business's leadership. For example, a good leader will consider cultural aspects in order to make decisions in line with the company's beliefs.
In addition, their values and behaviors should all be guided by the organizational culture. It also plays an important role in people's commitment to the company and their sense of purpose.
The role of HR in fostering organizational culture
The human resources department also has an important role to play in encouraging the spread of a strong organizational culture. It should encourage, for example:
- The creation of processes to improve collaboration between employees;
- Establishing processes to increase people's well-being and development;
- Promoting a sense of belonging and responsibility;
- Establishing people management appropriate to the culture;
- Spreading a clear communication;
- Train employees in the company's culture.
These are some of the ways in which HR can use everyday work to encourage organizational culture.
The importance of internal communication and endomarketing for organizational culture
Through internal communication, you can provide your team members with clarity and knowledge about aspects of the organizational culture and possible changes.
This will ensure that everyone is aware of the company's values and ideals.
Endomarketing is a simple and efficient way of promoting the company values. Generating the engagement necessary for the guidelines of the organizational culture to be disseminated by the team.
3 examples of organizational culture in large companies
Knowing some companies with a strong and well-established organizational culture can help you direct your company's culture. Here are some examples:
- Google - a culture based on the health and well-being of employees;
- Toyota - focus on the pursuit of perfection in its processes;
- Starbucks - based on social responsibility and diversity;
Now that you know what organizational culture is, examples and how to implement it in your company, all you have to do is take action.
Enlisting the support of a specialized consultancy can help you at this stage. With the support of specialized professionals, it's easier to build a strong culture and stand out in the market.
