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In a scenario of transforming business models, staying on top becomes a challenge. With this in mind, what strategy should we follow? Are promising ideas more important than innovative ones? Check out the article!
In recent years, the watchword has been innovation. Companies have been emerging and exploring the path towards facilitating services and businesses, with a focus on people. In this scenario of transforming models, the aim of organizations has been to transgress, showing something that makes a difference in order to be active.
Based on this premise, recurring doubts also arise, since promising ideas don't always fit into the current moment, and innovative services aren't always at the right time to be implemented. With this in mind, how do we keep an eye out for updates that are actually necessary? What strategy should we apply in order to stand out in the competitive market? The IT4CIO portal spoke to some experts about this scenario.
For Ricardo Pereira, strategy and innovation specialist at Saphari, the idea is always to target services that bring positive experiences to customers. Therefore, evaluation is necessary. "Companies should be constantly reviewing their business in order to implement innovative services that really bring results and positive experiences to customers. Normally, companies wait for the strategic planning process to think about new actions, not least because when we think about innovative ideas, we also think about investments. Therefore, the process of planning the strategy and, consequently, the budget would be an ideal time to propose innovative services."
Hugo Kovac, CFO of 99Jobs, a work relationship platform, comments that simple is the best way forward. "There is nothing more innovative than the simplicity of an activity, project or process, executed with precision. I'm all for promising ideas, but an idea is nothing if it's not viable and usable. It doesn't matter whether the service is innovative or not, a service is a service and innovation can help a lot, but sometimes when we look too much at a few fads we fail to execute what works."
Alessandra Costa, managing partner of S2 consultancy, believes that everything starts with a good idea, but for it to make sense, it's important that it gets off the ground. "When I decided to become an entrepreneur four years ago, I focused on innovative services. The great purpose was to transform the experience, reports and complaints of clients into an improvement for their selection processes. Through methodology and scientific content, we innovated this service by identifying people's resilient integrity." Alessandra says that everything starts with a question, a need to be solved, which stimulates the entrepreneur to seek a solution. This gives rise to opportunities to recreate and develop something new.
Scenario
When it comes to companies' adherence, Kovac explains that he doesn't know if there is more resistance or a tendency to innovate, "I can say that if companies are not attentive to the market and its incessant evolution, they have lost money, space, employees and customer attention."
Within this scenario, Ricardo explains that large companies are constantly looking for new ways to innovate, make money and/or increase productivity. "I'm currently seeing these companies embracing open innovation approaches, which seek out solutions that bring innovation to them or their clients."
In this context, Alessandra reports that, with the support of technology, many startups are emerging with the aim of bringing simple solutions to modify even century-old processes, which is gaining ground in the market. "I see less resistance, and with it the opportunity for professionals to reinvent themselves. Those who still resist are losing ground and the market. If we take the example of cameras that used film, with the arrival of digital cameras, those that haven't adapted to change no longer exist."
Culture
In an article published on jornal.usp.br, research carried out by the National Industrial Apprenticeship Service (Senai) at the Massachusetts Institute of Technology (MIT) revealed that the private sector invests little in innovation research and, when it does, the projects are funded by the state. Professor Paulo Feldmann, from USP's School of Economics, Administration and Accounting (FEA), spoke about the reasons for this low investment.
For the professor, there are two main reasons why Brazil ranks so low when it comes to innovation. The first is the small number of large companies that exist in the country. In a recent list published by Forbes, of the 2,000 largest companies in the world, only 1% are Brazilian. The other reason, even more important, is the lack of tax incentives for research. In Brazil, there is no culture of tax deductions for companies that invest in research.
