How to optimize internal communication in your company? Check out its importance - s2 Consultoria

Internal communication, as the name implies, is the communication between all members of an organizationThese include employees, leaders and owners of the company. It can be done through various channels: emails, meetings, events, bulletin boards, radio, SMS, television, web tvcorporate social networks, intranet, games and much more.

It is essential for employees to understand what the company and managers expect of them, as well as to check that they are doing a good job. In addition, it is essential for keeping them well informed and for showing them what needs to be improved with the aim of achieve better results.

Let's learn more about the subject and see how to optimize internal communication in your company. Join us!

Understand the importance of internal communication

According to Kunsch (2003) "Internal communication should promote freedom and openness of communication, as well as providing a working environment that enables integration between employees and sectors, precisely because the employee is one of the organization's spokespeople and directly influences the company's image and concept".

Employees are therefore key players in promoting your company's good reputation and image in society. So investing in internal communication is a great way to motivate them, integrate them and make them promoters of your brand.

Internal communication is also essential for employees to understand the company's official discourse (valuesThey are also responsible for the team's goals, beliefs, ethics, morals and much more). In addition, she is primarily responsible for guiding the team, showing where it is and what needs to be done to get to the next level.

Learn about the benefits of internal communication

Investing in good internal communication only brings advantages to any company. Read on and see some of them right now!

Avoid rumors and gossip

There's nothing worse than working in an environment where rumors and hearsay predominate, is there?

That's why you should know that internal communication is primarily responsible for transmitting truthful information to the publicand informing them of what is really going on and answering all their questions.

This avoids lies and false rumors about the organization (which can damage your company's image and even generate a crisis).

Increases competitiveness in the company

Investing in internal communication increases your brand's competitiveness. This is because employees work motivated, with a prevailing team spirit, with good interpersonal relations and in a healthy environment.

Consequently, business indicators only increase, as this reflects significantly on the outside world, for example: higher quality products and services, improved customer service and much more.

Valuing employees

Employees like to work in an environment where their opinion is valued. This is only possible when the company offers the right means and allows two-way communication.

Like this, they have freedom to answer your questions and presenting ideas that can increase the company's competitiveness in the market.

Here's how to optimize internal communication

Now that you've learned what it is and what the advantages of investing in internal communication are, let's take a look at a few insights to optimize it? Check it out!

Bet on different channels

An interesting way to optimize internal communication is to invest in different channels.

So, for example, those who are not so familiar with opening a e-mail can check out the news on the company wall. Those who don't like opening their inbox can check the information via SMS and so on.

Remember adapting your message to each channel so you get a higher read rate.

Invest in face-to-face meetings when the issues are more sensitive

As much as our daily lives are much more optimized with the world online, be sure to invest in face-to-face meetings when the issues are more controversial or sensitive.

This is because a written message leaves room for different interpretations. So when the message is spoken verbally, it is clearer to everyone and there is still the opportunity for employees to ask questions on the spot if they don't understand something.

Encourage two-way communication

In order for employees to feel more valued and the climate to be more harmonious, it is essential to encourage two-way communication. So when they have questions about something, they ask - instead of making assumptions about the subject.

It is therefore important that all communication channels provide a way for the employee to respond.

Use internal communication to promote company culture

It's very important to have a calendar of strategic content to send to employees. Of course, institutional materials, as well as news and updates, need to be present.

However, use communication strategically to promote ethical culture of the company, always emphasizing its mission, vision and values.

Don't give in to passing impulses when sending a message

Communicating on impulse may not be the ideal way to send a message to employees. For this reason, all messages should be sent and thought out strategically, assessing whether each piece of content is clear, easy to interpret and also whether it follows the company's internal codes and guidelines (such as the code of ethicsamong others).

Don't keep your doubts to yourself

If a superior has asked you to send a message to employees, but you haven't quite understood, it's worth investing in another medium (such as a phone call) to better understand the idea. This way, you avoid sending an inappropriate message to the team and generating unnecessary internal turbulence.

Investing in internal communication is a great strategy for motivating and integrating the team. Through it, it is possible to keep employees up to date with the latest news in each sector, as well as to exchange interesting ideas that help shape the company's strategic planning.

Did you enjoy learning more about this topic? How about implementing our ideas in your organization? Now, take the opportunity to learn more about people management: learn the essential points to apply in your company!